Blue Ridge Brewing
Blue Ridge Brewing is a family owned, farm grown brewery based in the Blue Ridge Mountains of Asheville, North Carolina. They produce their own barley and wheat for craft beers, they grow their own produce for creating unique flavors and brews, and they have their own machinery and tools for fermenting and brewing all of their beverages. Their goal in promoting this specific product is to increase brand awareness by promoting a new idea (thus resulting in an increase of loyal customers), and to reach a new generation of drinkers with their product.
The target audience consists of 21-50 year old beer drinkers. These are the people who enjoy visiting breweries on the weekends with their friends and families. They are looking for a fresh new drink and are people who would rather drink local craft beer than big name brands. They would be responsive to this campaign because of the overall design of the new product and the draw of locally crafted alcoholic beverages.
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