Monster-A-Month: The Friendly Furry Ogrebot
Case Study
Monster-A-Month is a subscription company that sends kids a collectable sticker pack each month featuring a different monster. Their goal for this campaign is to launch their new monster, The Friendly Furry Ogrebot. This means I was tasked with creating the monster and creating the envelope, stickers, and other materials for this monster.
The target audience consists of 6-12 year old kids in the U.S. They are branching out into what is "cool" and trendy. They like to show off their new stuff to their school friends and they like to fit in. They would be responsive to this product because of it's uniqueness and the ability to show it off.
Sketching
The beginning step was to brainstorm the monster. I was given his name right off the bat, so I played with ideas of what I thought this monster would look like based on what his name is. I landed on something that combined the creepy and the cute. He's kind of intimidating, but he's a little misunderstood and really just wants some company.
Digitizing
The next step was to really bring him to life. I refined and digitized my sketches and played with color and texture.
Branding
This monster needed to be paired with a typeface that encapsulated his personality: A little off-putting, a little awkward, but open, approachable, and friendly.
I played around with a few different styles, before finally landing on the final design.
Completing the Package
Finally, I decided that the best way to showcase this monster upon delivery was to portray him in his natural habitat as the main envelope design. I used my own photography and created a digital world for him to live in from that. I placed his title inconspicuously on the edge of the envelope, as if the monster himself had carved it into the tree there. The viewer sees it in the foreground as if the opening to a movie.
The inner flap of the sticker sheet tells his story and features a QR code that allows the viewer to see an animated gif of this monster, truly bringing him to life.
Ultimately, this really pushed me out of my comfort zone with design. Having to come up with a creature just from a few words exceeded my capacity of what I thought I could do. I was forced to learn new techniques and altogether grew exponentially as a designer from working on this.
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