Think Big Conference
The owners and organizers of the Think Big Conference are devoted to providing materials and education for homeschooling families. Their goals in promoting this conference are to invite homeschool families to it and increase attendance, to increase awareness of the resources available to homeschoolers, and to serve the larger community of homeschoolers by providing education and materials.
The target audience are 20-50 year old parents who are interested in homeschooling or are already homeschooling. These are couples where one partner stays home, whether that is working from home or not working, to homeschool the children. These are also single parents who work from home to homeschool their children. As of 2021, there were over 3.7 million homeschoolers in the U.S. What this conference provides for these parents are speakers who help equip them to homeschool their own children, resources and curriculums to be used by parents and children alike, and activities for the whole family to participate in. Homeschool parents would be responsive to this campaign because they are always looking for and needing more resources for the sake of their children's academic future.